Program Overview

In today's international business environment, effective marketing is an essential part of every successful business. In order to stay competitive, corporations - multinationals as well as small businesses - must understand the dynamics of the global marketplace. Our Specialized MBA in International Marketing (MIM) is an intensive, full-time one-year program designed to provide students with in-depth and applied knowledge in international marketing management.

The MIM exposes students to all the major functional areas of marketing. Students learn how to

> assess markets through marketing research methods
> identify and select the right markets 
> write marketing plans for each market
> launch new products
> measure objectives for each marketing component
> monitor marketing plans 

Our MIM is designed for individuals who need a solid foundation in International Marketing in order to advance in their career or prepare for a career change. Career paths for MIM graduates include marketing and sales management, marketing research, market consulting, brand and product management, and marketing communications.